Social Media
Videos: Should you hire Professionals?
Adding videos to your holistic social media
marketing strategy is no walk in the park. What exactly is the big deal? You
might ask. You have substantial presence on the Twitter, Facebook and Instagram
et all and adding promotional videos to your already “happening” mix is nothing
more than a matter of few hours. Your misplaced confidence takes a hit when you
start researching the scope of social media marketing videos. You are bound to
re-prioritize strategies once the question of “engagement” comes into the
scenario.
Social
Media Videos: The benefits of roping in professionals
Right from zeroing in on the “right” video
duration to appealing to emotions, there is virtually a “world of
responsibilities” to be taken care of. Why on earth would companies spend on
professional services otherwise? Have you heard about video production Belfast? If not – let us tell you that there are
professionals whose services are especially designed for those looking to add
videos to their social media platforms!
These video
production houses are also involved in video marketing. This is the reason why
they make videos – especially for social media! Their job is to make videos and
ensure that your videos are being watched by your fans. Right from
conceptualization to implementation, at the core of their video making process
is “engagement”. The videos – thus made with a professional touch are bound to secure
the right amount of traction – which perhaps an amateur one cannot do.
The nuances
As has already
been mentioned above, brands invest a lot of time in zeroing in on the right
duration of videos designed for different platforms as well- the standard
length for different platforms being:
Ø Snapchat : 10
seconds
Ø Facebook: 120
minutes
Ø Instagram: 60
seconds
Ø Twitter: Under 30
seconds (as recommended by Twitter itself)
Ø Vine: 6 seconds
The professionals are adept at fulfilling a wide
array of responsibilities attached to video making and marketing:
Ø Product demos
Ø Event videos
Ø Customer
testimonials
Ø Staff training
Ø Authority
marketing videos
Ø Corporate videos
Ø Case histories
Ø Others
Optimizing the AutoPlay Feature
An important aspect of Product Video Belfast is the simultaneous optimization of the
Autoplay feature. Many aren’t aware but social media platforms like Facebook,
Twitter and Instagram do offer the Autoplay feature. This is the reason why
when your followers scroll through their screen their video automatically
starts playing and it continues to do so even when the person has just chosen
to pass it over. It has been found that the Autoplay feature mostly encourages
the person to view your video – quite simply because of the fact that it has
already started playing. On the contrary, if you are not optimizing the
AutoPlay feature, your video is often given a miss by your fans.
The purpose of outlining the aforementioned
nuances of social media videos is to convey to you the importance of rendering
a professional touch to your video. An amateur visual rendering, on the other
hand, has every possibility of getting lost in the clamor.
To know
more about it please visit http://www.smartvideo.media
